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A Behavior Modification Methodology, Guide, and Workbook

To Manage the Job Search Process© 


The complete guide for getting and keeping your next job  

Author: Lawrence D. Alter

Published by LDA Enterprises, Ltd.




It is estimated that 1 out of 3 workers attempts to change jobs each year in the United States.  That represents almost 50,000,000 job seekers, either employed or unemployed, who are seeking new employment annually.  Because of today’s highly competitive job market, it is not uncommon for over 200 + people to respond to advertised openings.  To complicate matters less than 15% of all job seekers find a new opportunity through online postings.  As a result, the job search is often a very lengthy, emotional, and frustrating experience.


Both USA Today and The Wall Street Journal have highlighted the fact that only about 13% of all professionals find a new position through published openings (combining online and print media), 10% through utilizing the services of placement agencies or search firms, and a mere 5% through direct mailings.  Why then, would anyone focus over 90% of their time and effort in areas that represent only about 30% of all the potential opportunities?







One of the great myths about the job market is that the most qualified people always get the best jobs.  The truth is that they don’t.  The people who get hired are the ones who learn how to get hired, who then practice this skill, and as a result, are perceived as the most qualified.  LDA Enterprises has developed a time tested, extremely proactive, and aggressive process of assisting professionals at all levels to effectively market themselves. This, critically acclaimed, 240-page workbook is an effective, no nonsense, self-marketing instrument to facilitate and manage the entire search campaign. Contained in its pages are all the tools and information necessary to help you win and flourish in your next position.  It also features special sections on what to do when you lose a job, valuable tips that will assist you in managing on-the-job growth, and indispensable information for the entrepreneur.  The following topics are included:

  • Career assessment and goal setting materials 
  • Dealing with the employment application
  • How to write a motivating, productive resume and a cogent cover letter, with examples
  • Understanding and penetrating the “hidden” job market, accounting for 70% of all jobs
  • Effectively responding to published advertisements to generate interviews
  • Correctly utilizing search firms, employment agencies, accounting firms, and consulting groups to lead to potential employer meetings
  • How to use modern networking techniques to open doors and generate interviews
  • Use of the telephone as a valuable marketing tool.  Telemarketing yourself
  • Developing sound interview communication skills – understanding the preparation, proper conduct, and the best answers to commonly asked questions
  • Important interview follow-up techniques to enhance offer probabilities
  • Assessing the offer and negotiating your best package
  • Examples of cover letters, interview follow-up letters, letters to third-party organizations, etc.
  • Valuable information for the entrepreneur in starting or purchasing a business
  • What to do after the search is over and you've landed a new position
  • Useful job search forms that will help you to monitor your monthly activities, advertisements to which you respond, and networking contacts
  • Pre-interview preparation and post-interview evaluation forms
  • Career Fairs and how to make them productive resources
  • A section on how to handle employment references
  • A section on the Career Portfolio
  • Special sections devoted to the professional over age 50, the unique problems faced by both professional women and minorities, diversity issues, mentoring, starting a Job Club program, handling performance reviews, the new college graduate, large corporations vs. small companies, how to handle a resignation, a section with information for parents on balancing work and family issues, and a COBRA law fact sheet

Information about the author:

Mr. Alter is a veteran sales/marketing executive and an established leader in the outplacement and career management industry.  He has over 35 years of experience successfully guiding thousands of professionals in achieving both their career and compensation goals.  His marketing methods have proven valuable in assisting people at all levels generate new and meaningful employment, start a consulting practice or business enterprise, better manage an existing employment situation, or deal with the politics related to internal career growth.  He has been equally effective in helping new college graduates launch their careers, mid-level managers on the way up, senior executives striving for greater challenge, professionals in the non-profit world, and those in their 50’s or 60’s who may be in the twilight of their career.  His clients have included a wide variety of business professionals, retired military officers, educators and educational administrators, and executives in the non-profit community.  Additionally he is a veteran mediator in facilitating negotiated solutions to critical business and personality issues.  He is an expert advisor and tactician at assisting in the negotiation of compensation packages and achieving equity opportunities, and is astute at assessment and strategy relating to the start-up or purchase of a business enterprise.

He has successfully developed and managed the efforts of three major Midwest based career management firms, and is the founder and Chief Executive Officer of LDA Enterprises, an Outplacement and career management firm focusing on career development, reference verification, and resume/motivational letter services for professionals in transition.  Mr. Alter is an acclaimed industry expert whose advice has been quoted in various publications including: Fortune Magazine, the Minneapolis Tribune, the Chicago Sun Times, the Milwaukee Journal Sentinel, the Tampa Florida Tribune, the Houston Chronicle, and numerous online periodicals.  His own column, the “EmploymentClinic” appeared for several years in the CareerBuilder section of Minnesota’s second largest newsprint publication, The St. Paul Pioneer Press.  Previously, he served as both Regional and National Sales Manager for several consumer products manufacturing companies.
Ordering Online:  You may order a digital or paperback copy online by clicking on one of the following links: https://www.amazon.com/books and searching for "Tomorrow is Today, a behavior modification methodology, guide, and workbook," or by going to Barnes & Noble at: www.barnesandnoble.com and searching for "Tomorrow Is Today, a behavior modification methodology, guide, and workbook ..." 
The cost of the book through either Amazon or Barnes and Noble is $13.95 in digital form and $21.95 in Paperback.


You can also choose to order this book in paperback form directly from the publisher, LDA Enterprises, Ltd.


TO ORDER: You may copy and paste the following order form into an email, cut it out and fax it to the number listed below, or send it by regular U.S. mail to the address indicated.




Book cost: $21.95 + $8.00 shipping and handling costs (ships by US Priority Mail)


Total cost: $29.95 


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Card number: ____________________________________ Expiration date: ___________________


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Cardholder's Name (exactly as it appears on the card): _________________________________


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If you are paying by check, your check and signed order form should be mailed to the address below.  If paying by credit card, you may also email this form or fax the completed and signed form to our secure fax line: (952) 697-3667.  We will send your copy of the book by Priority Mail on receipt of your prepaid order.


LDA Enterprises, Ltd.

West End Plaza, 1660 South Highway 100, Suite 500

St. Louis Park, MN 55416

Attention: Lawrence Alter

Email address: LDA@EmploymentClinic.com

Secure fax line: (952) 697-3667 


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LDA Enterprises Ltd.
West End Plaza, 1660 South Highway 100, Suite 500, St. Louis Park, MN 55416
Phone: (952) 697-3663 Fax: (952) 697-3667
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